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WE TAKE CARE

WITH SUSTAINABLE SKINCARE.

NOURISHMENT FROM HAIR TO TOE

Our plant-based formula uses ingredients only found in nature, delivering  vitamin rich products for maximum moisture. 

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FEATURED IN:

FEATURED IN: CITIZEN MAGAZINE

OUR STORY

 Born and raised on Chicago’s South Side, VaLanDria Smith-Lash came up with the idea for Coarse Culture when her mother was diagnosed with lupus, a long-term autoimmune disease that left her hair and skin brittle and irritated. After asking doctors for recommendations and researching products to try to find relief for her mother, Smith-Lash decided to make her own product - whipped shea butter with all-natural ingredients that provided comfort without aggravating sensitivities. Now 21 years old, Smith-Lash has partnered with her sister, Valencia Brennan, to open Coarse Culture’s online shop to the public.

2021 Launch Party
2021 Launch Party

VaLanDria giving her speech to supporters at the product launch party held on 11/19/21

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Young Entrepreneur
Young Entrepreneur

14-year old VaLanDria debuting her product at BJ's Beauty Supply. Marketed as Raven Roots at the time.

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Hard At Work
Hard At Work

VaLanDria assisting with production tasks at our Arlington Heights branch.

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2021 Launch Party
2021 Launch Party

VaLanDria giving her speech to supporters at the product launch party held on 11/19/21

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 MOST LOVED PRODUCTS